Taco Bell Uses QR Codes for Job Seekers
Taco Bell uses QR codes to help prospective employees locate restaurants so they can apply for a job. The process was very simple, you get your smartphone out, open a QR code reader (iNigma in my case) and scan the QR code on the sign. You are able to see a video and search by city, state, or zip for job openings at Taco Bell. The idea of using QR codes to help job seekers was clever. The video is just under two minutes and contains interviews of employees sharing their experience as well as benefits of working at Taco Bell. The employees in the video mention the opportunity for growth as well as the work environment being fun and "fast paced."
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Taco Bell made sure that the proper environment was set up for those who scanned their QR code. They had a mobile-friendly landing page that allowed you to search for jobs by city, state. When you enter a city and state, it returns a list of open positions. Clicking on a location in list returns a full job description along with a field to enter your e-mail address to apply for that job. The process was very simple and the mobile site was fast on my 3G phone.
I did a little research and found that less than 1% of the "hits" to the mobile site was due to QR code scans. At the time this post was written, the link used for this campaign received a total of 45,922 clicks, however; most of the activity was due to direct links from e-mail and direct access from the web, the QR code only received about 7 scans. This was very surprising since the QR code was placed at the entrance of Taco Bell. This campaign was started in Spring of 2011 and is still continuing. I am curious to see how long it goes and if the QR code scan activity increased. Overall, I thought it was a great use of QR codes, they had an incentive, the content was mobile friendly, and the code was placed in a prominent location.
Here are more links to articles about mobile campaigns with QR codes that you may find helpful.
- See how Vegetarians benefit from scanning QR Codes
- QR Codes at Panera Bread - QR Codes + Social Media
- Walgreen's Uses QR codes to Educate Consumers
- QR Code Marketing Tutorials