I find this at Game Stop in Columbus, Ohio and of course I got my smartphone and scanned it and discovered that it led me to a YouTube video promoting a video game.
The counter top display looked awesome and it definitely got my attention. Sony did a great job with this QR code campaign for the following reasons:
- The display was attractive
- The QR code was large enough to be easily scanned and it was designed in such a way that grabbed the attention of people looking at it.
- Sony used YouTube to display their promo video.
This was an awesome and cost effective way to promote their video game.
Any business, large or small could do a campaign like this to promote a new product, service or campaign. The value of combining QR codes with YouTube provides a cost effective way to promote with little investment required.
Way to go Sony PlayStation!