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Incentives, a great way to get people to scan your QR Code.

In my previous post, I provided the first tip for a successful QR Code Marketing Campaign, Consumer Education.  In this post I am going to explain another tip for a successful QR Code Marketing Campaign, Incentives. 


Photo of QR code marketing incentives


A savvy marketer knows that in order to get something you have to give something of value in return.  This can also be applied to your QR Code Marketing Campaign.  Providing an incentive can prove to be very effective when it comes to consumers engaging with your brand via QR Codes.  There is a big difference in placing a QR
code on a flyer, poster etc., than placing a QR code on a flyer with an incentive. 

A savvy marketer knows that in order to get something you have to give something of value in return.  This can also be applied to your QR Code Marketing Campaign.  Providing an incentive can prove to be very effective when it comes to consumers engaging with your brand via QR Codes.  There is a big difference in placing a QR
code on a flyer, poster etc., than placing a QR code on a flyer with an incentive. 

Providing consumers an incentive will yield better results and will drive interest in your products or services that you are promoting with your QR Code Marketing Campaign. 

Incentives Does Not Have to be Money

Be creative with the incentive that you choose to use to entice consumers into scanning your QR Code.  It doesn't have to be money, it could be a special offer, recipe, free download, exclusive mailing list, free appetizer, etc.  Think about your audience and what would be appropriate for them, the goals for your campaign, and your budget.  Make sure to track your results and make tweaks if necessary.

QR Code Examples - Incentives

Below are some examples of QR codes that provide incentives.  What are some of the similarities that you notice?  What are some differences that you notice?  Would you scan the QR codes if you saw them at a store, hotel, restaurant etc.?


Photo of QR code on Bud Light Beer
Bud Light QR Code Campaign

Photo of QR Code at the Columbus airport
Port Columbus QR Code Campaign

Photo of QR code from California Pizza Kitchen CPK
California Pizza Kitchen QR Code Campaign

Photo of QR code at Panera bread
Panera Bread QR Code Hidden Menu Campaign 


This is part two of, "Five Tips for a Successful QR Code Marketing Campaign."  Make sure to check out the initial post, "My QR Code Marketing Campaign Sucked!", and Five Tips for a successful QR Code Marketing Campaign - Consumer Education.


Photo of QR Code and smartphone

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