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64% of Americans now own a smartphone*.  They are using them for communication, research, shopping, games, etc.  As a savvy marketing professional, you have the ability to capture information from this audience.  This can be done easily via QR Codes.  If you are not familiar with QR Codes, here's a brief introduction:

  • They were invented in Japan in 1994
  • They can be linked to social media sites, websites, app store (for the purpose of downloading an app), etc.
  • They are very easy to create and use for both marketing professionals and their audience
You have probably seen these in magazines, newspapers, or other advertisement, but have not yet seen how you can use them to market your business.  Call to Action Marketing has a lot of free resources that you can use to begin using QR Codes.  Many of the solutions provided on this site also include analytics so you can see the effectiveness of your campaign.

Live Polling
Poll questions are a great way to get customer feedback and a great way to use QR Codes.  You can CTA Marketing Toolbox.  Creating them is easy and will provide very valuable information for you from your customers/audience.




Scan the QR Code to view the Live Poll Question on your mobile device.




Question: What is a QR Code?
Answer: Good question! Click/tap here to learn more.


Source:  http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/

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